Chemeko-System Gwardia Wrocław is introducing a new logotype to its visual communication, to reflect the club’s ambitious plans to develop new sports sections.

The volleyball has been replaced by a stylized warrior’s helmet with the letter G. It is meant to exhibit courage and strength. The shield in the background, on which the sigil was placed, is a symbol of victory and boldness. Thus, when constructing the mark, universal motifs were used, which should characterize any sports team. The logotype is complemented by the already functioning clearly marked name of the club with the date of its founding.

The navy blue and red colors, which the club has been using in its communications since 2019, are symbols of experience and professionalism on the one hand, and courage and determination on the other.

– In recent years, we have professionalized the operation of the club. This has translated into better organization and sports results. Today Gwardia is at the top of the first league and has clearly marked its presence on the volleyball map of Poland. We have developed a beach volleyball section, and our players won the Polish championship already in the first season. We also recently unveiled plans to develop the tennis section. We came to a point where our logo did not correspond with the club’s development plans. Now it will proudly symbolize them,” points out Kajetan Maćkowiak, co-owner of Chemeko-System Gwardia Wrocław.

– he change of the logotype is a reflection of the path we have gone through. We want to be a multi-section club, and this requires further steps in the communication field as well. Rebranding to emphasize the scale of our activities will allow us to further develop our offer to partners and expand the range of promotional activities aimed at new audiences. By the way, we once again pointed out the qualities that should characterize every player of the club: bravery, courage, and determination. Gwardia always plays to the end,” says Łukasz Tobys, CEO ofChemeko-System Gwardia Wrocław.