Demand for cutting-edge technology for health care professionals is growing. Especially after the pandemic that taught thousands of patients to use telemedicine, the industry is even more eager to turn to innovations that improve service and optimize the work of doctors or registrars. Polish startup Medidesk has developed a tool that combines three functions: facility management, business indicator monitoring, and marketing analysis of patient acquisition sources.
There are many solutions for the medical industry on the market. However, most of them focus on handling call centers and patient registration. While they undoubtedly streamline the work of managers, they do not provide comprehensive management of a medical facility.
Consulting-based design
The developers of Medidesk approached the design of their software in a different way. It was based on extensive consultations with medical facility staff, from the outset focused on streamlining the work of managers and registrars, taking into account all key areas and the totality of their responsibilities.
Conversations and consultations with Medidesk application users are the basis for planning the further direction of development – this is how the tool for comprehensive handling and analysis of patient requests was created and developed. It is aimed at registration staff, managers of medical facilities, and marketing.
– More and more facilities are using our technology, at the moment there are already 450 of them. In the first three months of using Medidesk, medical centers see an average 16% increase in revenue, and thanks to data analysis the effectiveness of their marketing campaigns is increased by 37% on average. The medical industry is seeing an increasing demand for solutions that streamline work and optimize revenue, says Kajetan Maćkowiak, CEO of Praise Group, which invested in the development of Medidesk.
Flexible integration with technologies
As the founders of Medidesk emphasize, the application is integrated with various communication channels – the facility’s website, forms, and VoIP systems. It also gives the possibility to connect with any interactive technologies. This is possible thanks to its own API solutions. So far, the solutions used by the medical industry have not been adapted to so-called free integration.
Artificial intelligence for registration
– Among the functionalities that the Polish startup has developed, there are three main directions. The first was developed with registration staff in mind. Among other features, they can monitor call history, tag calls, make calls directly from the application, which contains all the data, or use miniCRM – the patient’s chart. What’s more, work in registration is also supported by AI. To this end, MediBot, an intelligent voice assistant based on artificial intelligence, has been developed. It takes over some of the duties of the registration staff, relieving them of answering the repetitive questions that patients address to the facilities every day. “Such a solution increases productivity and optimizes costs,” says Daniel Nowocin, CEO of Medidesk.
Cost and efficiency analysis at the facility
In turn, facility managers can use a VoIP PBX, which allows calls to be automatically routed to individual registration staff. Access to statistics makes it possible to check the effectiveness of selling medical services or to analyze the reasons for situations in which a patient contacts the registration desk but ultimately does not make an appointment (what in e-commerce can be called an “abandoned shopping cart”).
The Polish startup’s tool also helps in the planning and evaluating of marketing activities. It allows you to check the effectiveness of marketing expenditures and the effectiveness of individual communication channels; analyze which sources generate the most appointments. It takes into account traffic from Facebook, Google Ads campaigns, sponsored articles, as well as posters and flyers.
Until now, there has been a lack of a technological solution that integrates all three aspects – service registration and sales, facility management, and marketing campaigns. Comprehensive data analysis makes it possible not only to optimize costs but above all to improve the quality of service in the medical sector. After its success in the Polish market, the startup decided to expand to foreign markets – mainly Western Europe and the US.
